
Job Title : Sales & Marketing Manager
Department : Operations Team
Responsible to: Operations Director, Pod Director
Responsible for :
Centrally driven projects & pubs sales plans
Direct Reports:
None
Purpose:
To maximise sales opportunities across Peach via conventional and digital marketing strategies
Ensure maximum impact of pre & post opening marketing to deliver weekly sales plan in first quarter
Pre-opening
• Building database (Target 2000)
• Analysis of local area and competition
• Networking
• Identifying ‘stickies’ and building relationships with them
• Building pub website
• Management of soft launch –invites & filling
• Launch party - organise
Post-opening
• Costing and analysis of launch project
• Nurture relationships with stickies
• Networking
• Monitor and react to feedback
• Organising, attending & analysing pub club events
Share common practice amongst the pubs
• Design, implement & review marketing plan in all the pubs by end of Q3
• Attend pub club events to provide feedback and share learnings
• Attend cockpit to update pod directors
Perfect Peach Projects
• Ensure that the systems behind the web design & mailing companies run efficiently
• Design the new comps system and roll out to the pub management teams
• Responsible for all till comp issues
• Building th CRM system
Printing via Toast
• Act as a go between to ensure that the printing of materials are Peachy & deliver the right pub message
• Share successes so that the pubs are developing tried and tested mechanics
• Ensuring print costs are in Pod Directors budget.
Skills required for the job
• Experience in hospitality at some level front of house
• Commercial vision to identify short, medium & long term opportunities for growing sales at pub level
• Ability to network within the hospitality industry & local town markets and customer networks
• Ability to manage projects from idea generation through to implementation and post project evaluation
• Ability to create, deliver and review launch plans / pub club events / sales activiites
• Ability to influence GMs & Pod Directors in the direction of their Marketing strategy.
• Exceptional communication skills to deliver clear direction via presentations Cockpit meetings
Person spec
• Marketing experience or strong interest
• Willingness to work restaurant hours, resilient
• Interest in food and drink
• Highly social
• Confident to work alone and self motivate
• Influencer
• Completer finisher
Pay range £19k to £25 plus bonus
Own car and clean licence essential
A commitment to the company vision.
We work with enthusiasm to make our house your place.
Peachy…Is our way of saying it’s right… everything is spot on
Our Values
• work together
• share & support each other
• respect & trust each other.
Please respond to penny@peachpubs.com with your C.V.